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TLA Staff

David Elstone, RPF

EXECUTIVE DIRECTOR
E-mail: david@tla.ca
Tel: 604.684.4291 ext. 1
David Elstone, RPF, brought a wealth of forestry experience with him to the TLA. For ten years, he worked as a senior analyst for ERA Forest Products Research focusing on global and local forest products markets. In that role, he was a frequent public speaker at industry conferences, a sought-out source by the media and a regular contributor to forestry publications such as Truck LoggerBC. His insights into the BC forest industry and its markets will be invaluable to the membership. 
 
Before joining ERA Forest Products Research, David owned and operated his own forestry consulting company, Delstone Resources, on the Sunshine Coast. As a consultant, he developed business plans for forest product companies and advised on strategic and operational issues related to forest management. He also represented clients in discussions with First Nations, forest tenure licensees and contractors as well as local and provincial governments. David’s background in on-the-ground forestry and business negotiations gives him a depth of knowledge critical to representing the TLA membership—independent timber harvesting contractors, independent sawmills, small tenure holders and industry suppliers. 

Stacie Dixon

Director of Membership
E-mail: stacie@tla.ca
Tel: 604.684.4291 ext. 6
With over five years experience as a professional in the Architecture and Design industry, and a diverse range of additional experience, Stacie’s career moved into the Events and Marketing industry before joining the TLA. As Director of Membership for the TLA, Stacie manages all aspects of our Membership including the Affinity Partnership Programs to ensure relationships with the Association and all TLA member companies remain strong.  Stacie collaborates in the facilitation of all events and marketing initiatives and coordinates seven committees for the Board of Directors. In addition, Stacie’s practical skills and knowledge of website management, database management and software technologies greatly benefits the TLA membership.

Jennifer Kramer, BA (Hons.)

DIRECTOR OF COMMUNICATIONS
E-mail: jennifer@tla.ca
Tel: 604.684.4291 ext. 2

In May 2018, Jennifer joined the TLA as the Director of Communications to provide strategic communications leadership. With 12 years of award-winning public relations, marketing and communications experience, and an Honours BA in Communications, Jennifer brings extensive knowledge to this position. Jennifer oversees all communications strategies including media relations, social media, website, and collateral materials, and is the editor of the quarterly Truck LoggerBC magazine.

Prior to joining the TLA, Jennifer was the Senior Manager, Communications for the BC Children’s and BC Women’s Hospital’s Redevelopment Project at the Provincial Health Services Authority where she led all communications for the newly built Teck Acute Care Centre. Jennifer graduated on the Dean’s Honour Roll from McMaster University and has received a Canadian Public Relations Society Award of Merit and Pinnacle award, among others.

 
 

Lisa Cruthers, BA

EVENTS MANAGER
E-mail: lisa@tla.ca
Tel: 604.684.4291 ext. 5

In July 2018, Lisa joined the TLA team as an Event Manager to lead the TLA’s signature events, including the Annual Convention and Trade Show, Golf Tournament, and Networking events. As a graduate of the University of Alberta with a BA in Recreation, Sport and Tourism, Lisa’s career in event planning includes a wide range of leadership in the public and private sector, most recently for the Government of Alberta.

Shannon Hudson

EXECUTIVE ASSISTANT
E-mail: shannon@tla.ca
Tel: 604.684.4291 ext. 0

In April 2018, Shannon joined the TLA as an Executive Assistant to support all administrative responsibilities for the Board of Directors and Executive Director, as well as communications, events and membership needs. As a graduate of the Art Institute of Vancouver Event Management Program and intern for the 2017 TLA Convention and Trade Show, Shannon brings a wide range of experience in public and corporate event coordinating, marketing, and administrative work.

Eric Pollock, CPA, CGA

Controller
E-mail: eric@tla.ca
Tel: 604.684.4291 ext. 3