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Application Specialist, Forestry

Application Specialist, Forestry
Finning Canada
BC Interior or Lower Mainland
posted 12 weeks 6 days ago
Job Summary:
Support  sales department by conducting equipment demonstrations, develop and conduct formal training courses for customers, assist account managers with identifying features and benefits of Cat machines and communicating those to customers, conduct site assessments to identify opportunities for customer to enhance profits and maintenance costs, address customer complaints concerning machine performance. 

Major Job Functions: 
Equipment Demonstrations (50%):
  • Plan and conduct equipment demonstrations as required by the Sales Department 
  • Conduct machine delivery training including the completion of Delivery Service Reports
  • Develop and conduct formal machine training courses that meet Caterpillar and production group standards
  • Conduct professional machine demos - sometimes head to head demos against the competition
  • Support account managers by making sure that all the stakeholders in an organization know the advantages of owning and operating a Cat machine vs. the competitors
  • Plan, develop strategy and complete events, in a manner that meets group standard, and that may take place at remote sites and require up to a week away from home
Product Development/NPI (25%)
  • Participate in NPI Process 
  • Communicate with account managers, product support reps, and sales managers to assist with machine sales 
  • Participate in the development and delivery of training for sales team 
Perform site assessments as required by customers and Finning sales team (25%)
  • Communicate with customers and resolve machine performance issues
  • Customer support when a machine or fleet is not meeting the expectations of the operator, supervisor or owner
  • Conflict resolution when a machine is not performing and it cannot be determined if a problem is a mechanical issue or an operator issue
Work safely at all times.  
  • Adhere to all applicable safety policies. 
  • Comply with all company policies, procedures and standards
Specific Skills:
  • Ability to operate all Caterpillar equipment sold and serviced by Finning
  • Must be able to communicate with Finning customers in a manner that fosters good relationships and confidence in Finning products and services
  • Ability to conduct a professional formal operator class
  • Ability to use Microsoft office applications
  • Communication skills sufficient to always project a positive image of Finning and Cat
  • Able to work a flexible schedule that will include long hours, travel, time away from home, and some weekends
  • Organizational skills sufficient to developing and conducting training courses and equipment demonstrations
  • Ability to coach and mentor others on the proper operation of heavy equipment used in the forestry industry
  • Leadership skills sufficient to assist customers with machine or fleet performance issues
  • Must be able to meet all safety requirements for applicable safety policies and use of all required safety equipment
  • Must have acceptable attendance to meet all company standards and requirements
  • Intimate knowledge of Forestry harvesting methods and new trends
  • Sound understanding of the equipment used in the Forestry industry 
  • Must be able to influence without authority
  • Market Share growth specific to Forestry
Education & Experience:
  • Proof of high school diploma or General Education Degree (GED)
  • Associates degree or equivalent experience
  • 10 years’ experience operating heavy equipment
  • Achieve Caterpillar Certified Dealer instructor within 1 year of hire date
  • Achieve Production management group certification within 2 years of hire date
  • Must be able to communicate (speak, read, comprehend, write) in English
  • Computer Literacy
  • Former Heavy Equipment Dealer Experience an asset
  • Ability to Travel Locally and  Internationally
Job Location
  • Interior of BC or Lower Mainland
Reporting Structure: 
  • Reports to: Manager, Forest Products
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